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Northam Secondhand

Vintage Belgian Waffle Advertising Box – IJsroom Wafels De Valk, c.1950s

Vintage Belgian Waffle Advertising Box – IJsroom Wafels De Valk, c.1950s

Regular price $85.00 AUD
Regular price Sale price $85.00 AUD
Sale Sold out
Taxes included.

A beautifully battered survivor of mid-century European packaging, this large cardboard advertising box once held ijsroom wafels (ice cream waffles) made by Rijmenans-Valkaert in Reet, Belgium. Printed in bold cobalt blue and golden ochre with a stylised falcon (“De Valk”) perched on a hilltop, it’s a masterclass in early commercial graphics.

Dating from the 1950s–60s, this piece has all the character you'd want — tears, stains, and surface wear consistent with decades of storage — and is still structurally sound for display. A rare slice of Belgian design for collectors of vintage packaging or lovers of waffle-themed décor.

Details:

  • Product: IJsroom Wafels (Ice Cream Waffles)

  • Brand: De Valk – Rijmenans-Valkaert

  • Origin: Molenstr. 57, Reet, Belgium

  • Date: c.1950s

  • Material: Cardboard with printed paper wrap

  • Dimensions: Approx. 38 x 38 x 44 cm

  • Condition: Fair to good vintage condition. Multiple panels show paper loss, flaking, and wear. Lid and edges worn, but still displays well with strong graphics.

Perfect for display in a retro kitchen, vintage café, or packaging collector’s cabinet of curiosity.

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